Marketing Manager China (position can be located in Shanghai or Israel)ShìJué Mǎ (Visualead)
Company DescriptionShìJué Mǎ is a pioneer in the field of Offline to Online (O2O). ShìJué Mǎ helps businesses bring consumers to their online channels using Visual QR Code technology and build a mobile-optimized campaign in less than a minute. Visual QR Codes increase customer engagement through a creative and effective visual call-to-action. ShìJué Mǎ also lets people create a personalized Visual QR Code to represent their digital identity and to engage with friends in an entertaining way. ShìJué Mǎ’s technology easily embeds QR codes into any image, logo, or advertisement, blending the familiar QR codes that people know with the visual design that people love. Founded in 2013, ShìJué Mǎ is a Shanghai-based company backed by prominent Chinese investors and Visualead, an Israel-based startup. Visualead won the prestigious GMIC G-Growth Startup Competition in Beijing in May 2013 for its patented Visual QR Code technology and O2O engagement platform.
http://www.visualead.com ShìJué Mǎ is looking for a marketing professional that wants to be part of a revolution in the global QR Code market in China. We're looking for someone who loves hands-on marketing and direct contact with customers. If you're such a person, you can expect a dynamic and fast-paced work experience in a fun startup company that is going places. Job DescriptionResponsibilities: Manage ShìJué Mǎ's marketing activities and programs across channels: direct, social, and online; Manage the relationship with marketing vendors and partners in China Manage ShìJué Mǎ's social channels and customer interaction in ShìJué Mǎ's support channels Lead the creation of collateral for ShìJué Mǎ's offerings: presentations, white papers, case studies, demos, videos, sales enablement tools, etc. Lead go-to-market activities for new markets and new products, including market analysis, messaging, packaging, pricing, and launch plans Drive ShìJué Mǎ's presence at major conferences, tradeshows, and startup competitions Strengthen market awareness for ShìJué Mǎ's revolutionary technology of Visual QR Codes Own and drive several Business Development opportunities with global brands
Desired Experience & Skills
Experience: Communication – Native Chinese speaker; ability to read and write Chinese in a professional marketing/tech context; Good command of English; great presentation skills and experience in writing content and marketing materials 2+ years in Marketing or Business Development roles; from an O2O/Advertising company – a plus MS Office, and especially PowerPoint, and some graphic design (Photoshop) capabilities – a must. Execution – Ability to define and execute marketing programs, processes and deliverables (as mentioned above); self-starter, ambitious, multi-tasking expert. Customer Service Orientation – a good listener and problem solver who can take a problem and turn it into an opportunity; previous customer-facing service roles – a plus. Industry knowledge – a plus: mobile commerce, Offline to Online (O2O), advertising, coupons, payments Business acumen – understanding of business dynamics, including strategy, value proposition, sales pipeline, competition and differentiation. MBA preferred.
Skills: Passionate about design ,mobile, commerce and technology and the opportunity to transform the market Self-starter, team player and able to work in a fast-paced and ever changing environment Strong and persuasive communicator with ability to build relationships internally and externally Ability to put ideas, products and benefits into clear messages, presentations and collaterals
Travel:
Travel should be expected in this role – 20% global travel
application: oded@visualead.com
