*（负责哈根达斯品牌的CRM管理，要求2年以上CRM管理经验，年薪20-30万）
职位名称： Senior Marketing Executive 工作地点：Shanghai
Job Title: (Loyalty) Location:
所属部门： HD SBU 职务分类：HD Marketing
Department: Job Category:
所属单位： HD SBU 所属职级：
Unit: Grade:
职位关系: Reporting Matrix
直接主管: Assistant Marketing Manager (Loyalty Program)
Report to:
直接下属: N/A
Subordinate:
内部关系: Internal Relationship
平行关系:
Peer:
· Assistant Marketing Manager – Branding & Shop Support
· Marketing Executive – Branding & Shop Support
· Marketing Executive – – Branding & Shop Support
经常汇报关系:
Functional Report:
· Senior Marketing Manager
经常协调关系:
Coordination:
· Shop Team (Operation, R&D, Development, Demand Planner)
· Consumer Insight
· PR / Media Department
· Hong Kong HD SBU
· Taiwan HD Marketing
外部关系: External relationship
· Advertising agency and other creative agency
· Media agency and other media
行政关系:
Official:
业务关系:
Supplier: Media Agency, Brand Agency, etc.
岗位概要: Key Performance Area
Key Performance Matrix
· Loyalty Program Sales Contribution
基本工作职能: Key Job Responsibility
· To assist AMM on Loyalty (including WeChat & Card) programs including:
ü member recruiting
ü retention/bonus program
ü member exclusive activation
ü cross brand activation
· Working closely with agency to lead & maintain communication content (Wechat / MMS / E-newsletter / Direct Mail)
· To lead Haagen-Dazs official website maintenance
· Haagen-Dazs marketing team internal service
· Maintain CRM & VIP system in shop POS
教育程度/工作经历/知识、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
Bachelor’s degree or above, major in Marketing, Advertising or Communication preferred
Fluent English writing and speaking
2 year’s marketing experience or above
工作条件: Working Condition
Normal working condition. Do not have to work on shift-roster.
正常工作条件，不存在特殊工作要求(如高空、倒班等)。
申请方式: How to Apply
Send your resume to shanghai.hr@genmills.com
职位名称： Senior Marketing Executive 工作地点：Shanghai
Job Title: (Loyalty) Location:
所属部门： HD SBU 职务分类：HD Marketing
Department: Job Category:
所属单位： HD SBU 所属职级：
Unit: Grade:
职位关系: Reporting Matrix
直接主管: Assistant Marketing Manager (Loyalty Program)
Report to:
直接下属: N/A
Subordinate:
内部关系: Internal Relationship
平行关系:
Peer:
· Assistant Marketing Manager – Branding & Shop Support
· Marketing Executive – Branding & Shop Support
· Marketing Executive – – Branding & Shop Support
经常汇报关系:
Functional Report:
· Senior Marketing Manager
经常协调关系:
Coordination:
· Shop Team (Operation, R&D, Development, Demand Planner)
· Consumer Insight
· PR / Media Department
· Hong Kong HD SBU
· Taiwan HD Marketing
外部关系: External relationship
· Advertising agency and other creative agency
· Media agency and other media
行政关系:
Official:
业务关系:
Supplier: Media Agency, Brand Agency, etc.
岗位概要: Key Performance Area
Key Performance Matrix
· Loyalty Program Sales Contribution
基本工作职能: Key Job Responsibility
· To assist AMM on Loyalty (including WeChat & Card) programs including:
ü member recruiting
ü retention/bonus program
ü member exclusive activation
ü cross brand activation
· Working closely with agency to lead & maintain communication content (Wechat / MMS / E-newsletter / Direct Mail)
· To lead Haagen-Dazs official website maintenance
· Haagen-Dazs marketing team internal service
· Maintain CRM & VIP system in shop POS
教育程度/工作经历/知识、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
Bachelor’s degree or above, major in Marketing, Advertising or Communication preferred
Fluent English writing and speaking
2 year’s marketing experience or above
工作条件: Working Condition
Normal working condition. Do not have to work on shift-roster.
正常工作条件，不存在特殊工作要求(如高空、倒班等)。
申请方式: How to Apply
Send your resume to shanghai.hr@genmills.com
About the Company
Worldwide, people turn to General Mills for breakfast, lunch, dinner and snacks.
Located in Minneapolis, Minn., USA, we are among the world's largest food companies.
Today, General Mills will provide:
60 million servings of ready-to-eat cereal
27 million servings of Yoplait dairy products
14 million Nature Valley bars
5 million Pillsbury cookies
2 million Wanchai Ferry dumplings
2 million pounds of Green Giant vegetables
1 million servings of Häagen-Dazs ice cream
Our brands are known for quality, starting with Gold Medal flour in 1880, which today remains the No. 1 selling flour in the United States.
Our mission is Nourishing Lives, and through the General Mills Foundation we have awarded more than a half billion dollars to nonprofit organizations in our communities since 1954.
